Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Notes on Advertising, Economies of Scale, and Entry Barriers

5 references·11 citing·37 second hop

FromToDepth

this work references cited by second hop

References

1975MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY7,391 cited
1976Product Selection, Fixed Costs, and Monopolistic Competition1,370 cited
1980Product differentiation advantages of pioneering brands738 cited
1964Advertising and Competition417 cited
1974Advertising and Market Power318 cited

Cited by

1995A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences88 cited
2003A Nobel Prize for Asymmetric Information: The economic contributions of George Akerlof, Michael Spence and Joseph Stiglitz68 cited
2007THE EFFECTS OF FIRM SIZE ON PROFIT RATES IN THE FINANCIAL SERVICES59 cited
2003The Role of Advertising in Commercial Banking21 cited
2010Product differentiation and entry barriers: Mediterranean export firms in the American markets for olive oil prior to World War II17 cited
2015What is public relations to society? Toward an economically informed understanding of public relations16 cited
2021It’s Time for TGA: Truly Good Advertising14 cited
1993Customer perception and competitive quality strategy14 cited
1986The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts12 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1996Resource allocation to defensive marketing and manufacturing strategies12 cited

2002Barriers to Mobility in Europe's Civil Aviation Markets: Theory and New Evidence10 cited