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Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation
16 references·5 citing·48 second hop
Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation (2014)Effects of sales promotion type and promo…Judgment under Uncertainty (2017)Judgment under UncertaintyThe Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)The Effect of Store Image and…The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (2005)The Effect of Multiple Extrin…Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005)Effects of pricing and promot…Consumer Perceptions of Price (Un)Fairness (2003)Consumer Perceptions of Price…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The effects of framing price …The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment. (1991)Promoting systematic processi…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement (1991)Assessing the Impact of Retai…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry (2023)Marketing Mix Influence on Co…The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study (2020)The Effects of Sales Promotio…Deal proneness and national culture: evidence from the USA, Thailand and Kenya (2018)Deal proneness and national c…Cross-cultural examination of the effects of promotional framing on consumers’ responses: A comparison of China and Pakistan (2016)Cross-cultural examination of…Moderating Effects of Sales Promotion Types (2015)Moderating Effects of Sales P…The Psychology of Interpersonal Relations. 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this work references cited by second hop

References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2017Judgment under Uncertainty1,843 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 2003Consumer Perceptions of Price (Un)Fairness1,077 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 1991Promoting systematic processing in low-motivation settings: Effect of incongruent information on processing and judgment.833 cited
  • 2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands697 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
  • 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions424 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited

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2005
Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
340 cited
  • 1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement310 cited
  • Cited by

    • 2016Cross-cultural examination of the effects of promotional framing on consumers’ responses: A comparison of China and Pakistan27 cited
    • 2015Moderating Effects of Sales Promotion Types23 cited
    • 2020The Effects of Sales Promotions on Mobile Banking a Cross-Cultural Study18 cited
    • 2023Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry17 cited
    • 2018Deal proneness and national culture: evidence from the USA, Thailand and Kenya12 cited