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An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
16 references·1 citing·37 second hop
An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions (2012)An Investigation of Children's Ability to…Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Sponsorship-Linked Marketing:…Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006)Does Advertising Literacy Med…What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising? (2005)What can The Study of Cogniti…The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults (2005)The Development of Marketplac…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…An international review of sponsorship research: extension and update (2003)An international review of sp…The kids market: myths and realities (2000)The kids market: myths and re…Sports sponsorship, spectator recall and false consensus (1999)Sports sponsorship, spectator…Relatedness, Prominence, and Constructive Sponsor Identification (1999)Relatedness, Prominence, and …Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…An International Review of Sponsorship Research (1998)An International Review of Sp…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Kids as Customers: A Handbook of Marketing to Children (1992)Kids as Customers: A Handbook…Measuring the Involvement Construct (1985)Measuring the Involvement Con…growth of interpersonal understanding (1980)growth of interpersonal under…Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Children and Commercial Persu…Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children (2018)Perceived informative intenti…Understanding sponsorship effects (2001)Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport and social media research: A review (2014)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Social Identity Theory of Intergroup Behavior (2004)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Managing Brand Equity (1991)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Behavioral Evidence of the Effects of Televised Food Messages on Children (1982)The marketing advantages of strong brands (2003)The Development of Self‐Brand Connections in Children and Adolescents (2005)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)A Theory of Social Comparison Processes (1954)The Psychology of Interpersonal Relations. (1958)Consumer Behavior and Psychological Reactance (1980)Media and Young Children's Learning (2008)Mind, Self, and Society (2015)The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research (2003)Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism (2004)Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age (2009)Social relationships and their developmental significance. (1989)Aggression and Antisocial Behavior in Youth (2007)The Relationship between Self-compassion and Other-focused Concern among College Undergraduates, Community Adults, and Practicing Meditators (2012)Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010)Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Knowing when to doubt: Developing a critical stance when learning from others. (2012)
this work references cited by second hop

References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1980growth of interpersonal understanding1,233 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 1974Children and Commercial Persuasion: An Attribution Theory Analysis405 cited
  • 2006Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice392 cited
  • 1992Kids as Customers: A Handbook of Marketing to Children352 cited
  • 2005The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults336 cited
  • 2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
  • 1999Relatedness, Prominence, and Constructive Sponsor Identification287 cited
  • 2005What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?282 cited

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2000
The kids market: myths and realities
260 cited
  • 1999Sports sponsorship, spectator recall and false consensus259 cited
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    • 2018Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children13 cited