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The Myth of the Marketing Revolution

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2008Strategies in the development of accounting history as an academic discipline63 cited
2014Historical research in marketing theory and practice: a review essay62 cited
2008

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Discovering the Consumer

47 cited

2008Rethinking the Emergence of Relationship Marketing46 cited

2009Capitalism, early market research, and the creation of the American consumer45 cited

2008The past is a foreign country: amnesia and marketing theory43 cited

2011Scientific marketing management and the emergence of the ethical marketing concept43 cited

2008Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries41 cited

2015Belk’s (1988) “Possessions and the extended self” revisited37 cited

2015Understanding the History of Marketing Education to Improve Classroom Instruction35 cited

2020From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism32 cited

2018Critical reflections on the marketing concept and consumer sovereignty28 cited

2009Eventalizing the marketing concept28 cited

2009Competition, cooperation and open price associations28 cited

2010Reading ‘the marketing revolution’ through the prism of the FBI27 cited

2011Correspondence sales education in the early twentieth century: The case of The Sheldon School (1902–39)26 cited