Don't derogate this message! Self-affirmation promotes online type 2 diabetes risk test taking

Guido M. van Koningsbruggen · Enny H. H. J. Das

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Media Influence and Health Behavioral Health and Interventions Death Anxiety and Social Exclusion

Abstract

The aim of the present study was to examine whether self-affirmation promotes acceptance of threatening type 2 diabetes information and risk-testing behaviour. In an experimental study (N = 84), we manipulated self-affirmation by allowing participants to affirm a value that was either personally important or unimportant to them, and measured participants' risk level prior to reading threatening type 2 diabetes information. As dependent variables, we measured message derogation, intentions to do an online type 2 diabetes risk test and online risk-testing behaviour. Findings showed that self-affirmation decreased message derogation, increased intentions to do an online risk test and promoted online risk test taking among at-risk participants. Among participants not at-risk, self-affirmation decreased intentions and online risk test taking. Therefore, it is concluded, that for an at-risk population self-affirmation can decrease defensive responses to threatening health information and promote (online) risk test taking for diseases.

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References

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2013Self‐Affirmation: Understanding the Effects 2013Automating the News 2012Reducing Information Avoidance Through Affirmation 2011Self-esteem, self-affirmation, and schadenfreude.2020My avatar and the affirmed self: Psychological and persuasive implications of avatar customization

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