SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Advertising and Male Nudity: An Experimental Investigation · Study

ArticleShelves

ArticleAdvertising and Male Nudity: An Experimental Investigation

R. Eric Reidenbach1983

Article1983

Advertising and Male Nudity: An Experimental Investigation

R. Eric Reidenbach · Ken W. McCleary

22 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Media, Gender, and Advertising Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 22 citations exist upstream.

References

1975Design and Analysis: A Researcher's Handbook 1976Design and Analysis: A Researcher's Handbook 1961A Model for Predictive Measurements of Advertising Effectiveness 1977The Impact of Physically Attractive Models on Advertising Evaluations 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements 1980Consumer Behavior: Concepts and Applications 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 1977The Female Role in Advertisements: Some Experimental Evidence

Cited by

2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects 2011Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1981Male Sex Roles in Magazine Advertising, 1959–1979article · 6 shared references 1984A Market Segmentation Study to Determine the Appropriate Ad/Model Format for Travel Advertisingarticle · 6 shared references 1979Women in Advertisements: Retrospect and Prospectarticle · 5 shared references 1991A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Swedenarticle · 5 shared references 1977"Women's Lib-ers" versus Independent Women: A Study of Preferences for Women's Roles in Advertisementsarticle · 5 shared references 1996Contemporary Female Perspectives of Female Role Portrayals in Advertisingarticle · 5 shared references

Details

Year1983

Typearticle

Published1983-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations22

Files0 public / 0

ShelfMedia, Gender, and Advertising

Identifiers

doi10.1007/bf02721927

openalex_workW2164902035

Links

Imported from OpenAlex (CC0) — nothing here is generated.