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Advertising and Male Nudity: An Experimental Investigation

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References

1975Design and Analysis: A Researcher's Handbook5,822 cited
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1980Consumer Behavior: Concepts and Applications336 cited
1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
1977The Female Role in Advertisements: Some Experimental Evidence185 cited
1973A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements123 cited
1974Women in Magazine Advertisements122 cited
1977The “Decorative” Female Model: Sexual Stimuli and the Recognition of Advertisements84 cited
1974Women's Role Portrayal Preferences in Advertisements: An Empirical Study57 cited

Cited by

2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects20 cited
2011Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment19 cited

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