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The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

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References

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1992THE SHADOW OF THE FUTURE: EFFECTS OF ANTICIPATED INTERACTION AND FREQUENCY OF CONTACT ON BUY-SELLER COOPERATION.1,217 cited
1996The power of trust in manufacturer-retailer relationships

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993 cited

1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited

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