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Competition to Retain Customers

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References

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Cited by

2006A Comprehensive Analysis of Permission Marketing183 cited

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2008Industrial brand value and relationship performance in business markets — A general structural equation model121 cited

2022Together we stand? Co-opetition for the development of green products88 cited

2011Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing65 cited

2016Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets59 cited

2015Coordinating a two-echelon supply chain under production disruption when retailers compete with price and service level51 cited

2004Coordinating pricing and production decisions in the presence of price competition51 cited

2007Customer relationship management in competitive environments: The positive implications of a short-term focus41 cited

2011Quantitative Models in Supply Chain Management40 cited

2004Dynamic Targeted Promotions39 cited

2006Applying the Theory of Planned Behavior to Retain Credit Counseling Clients30 cited

2008Finitely Loyal Customers, Switchers, and Equilibrium Price Promotion27 cited

2011When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM26 cited

2013On the impact of advertising initiatives in supply chains25 cited

2006Acquisition versus Retention: Competitive Customer Relationship Management16 cited

2009Ask or infer? Strategic implications of alternative learning approaches in customization16 cited