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Assessing television viewing behavior of older adults
3 references·6 citing·30 second hop
Assessing television viewing behavior of older adults (1976)Assessing television viewing behavior of …Stereotypes of the Aged (1974)Stereotypes of the AgedOld Age in Prime Time (1974)Old Age in Prime TimeTelevision and the older adult (1971)Television and the older adultTelevision as a substitute: loneliness, need intensity, mobility, life-satisfaction and the elderly television viewer (2001)Television as a substitute: l…Response of Elderly Consumers to their Portrayal by Advertisers (1985)Response of Elderly Consumers…Older consumers' use of media for fashion information (1985)Older consumers' use of media…Directions in television and aging research (1982)Directions in television and …Television Access for Older Adults (1980)Television Access for Older A…Use of the Media by Older Adults (1979)Use of the Media by Older Adu…Applied Linear Statistical Models. (1975)Communication Yearbook 3 (1981)Advances in Consumer Research (2025)Personality and Patterns of Aging (1968)Older Adults’ Television Viewing from a Life-Span Perspective: Past Research and Future Challenges (2006)Social Breakdown and Competence (2009)The uses of mass communications : current perspectives on gratifications research (1975)Developing a Measure of Loneliness (1978)Loneliness: A Source Book of Current Theory, Research and Therapy (1983)“It's the Pepsi Generation….” Accelerated Aging and the Television Commercial (1973)Information Sources Used by Elderly Health Care Product Adopters (1992)Social Theory and Social Structure. (1957)Objectivity as Strategic Ritual: An Examination of Newsmen's Notions of Objectivity (1972)OLDER PERSONS' TV VIEWING PATTERNS AND MOTIVATIONS (1982)Underrepresented, positively portrayed: Older adults in television commercials (1997)Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience (2011)Growing Old: The Process of Disengagement. (1962)Aging with Television: Images on Television Drama and Conceptions of Social Reality (1980)Tracking the Psychosocial Predictors of Older Individuals' Television Uses (1987)Communication Yearbook 17 (2012)Coefficient Alpha and the Internal Structure of Tests (1951)Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)The portrayal of older characters in magazine advertising (1999)The Representation of Older People in East Asian Television Advertisements (2016)Older consumers’ TV shopping: emotions and satisfaction (2017)Educational Gerontology: The State of the Art (1976)Leisure and resistance in an ageing society (1995)The invisible majority? Older models in UK television advertising (2006)Functional analysis of TV viewing for older adults (1976)Older Consumers' Orientations toward Age-Based Marketing Stimuli (1993)
this work references cited by second hop

References

  • 1974Old Age in Prime Time90 cited
  • 1974Stereotypes of the Aged53 cited
  • 1971Television and the older adult49 cited

Cited by

  • 1985Response of Elderly Consumers to their Portrayal by Advertisers34 cited
  • 1982Directions in television and aging research22 cited
  • 1980Television Access for Older Adults18 cited
  • 1979Use of the Media by Older Adults17 cited
  • 2001Television as a substitute: loneliness, need intensity, mobility, life-satisfaction and the elderly television viewer15 cited
  • 1985Older consumers' use of media for fashion information15 cited

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