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Learning web analytics: A tool for strategic communication · Study

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ArticleLearning web analytics: A tool for strategic communication

Michael L. Kent2011

Article2011

Learning web analytics: A tool for strategic communication

Michael L. Kent · Bryan J. Carr · Rebekah A. Husted · Rebeca A. Pop

60 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Journalism and Media Studies Media and Digital Communication

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2004A practical evaluation of Web analytics

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Year2011

Typearticle

Published2011-10-27

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations60

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2011.09.011

openalex_workW2166326812

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