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Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective
16 references·9 citing·28 second hop
Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective (2002)Gender-role portrayals in Malaysian and S…Advertising as Communication (2008)Advertising as CommunicationWomen in Mass Communication (2007)Women in Mass Communication‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising (1997)‘Holding up Half of the Sky’?…Women in mass communication (1994)Women in mass communicationPromotional Culture: Advertising, Ideology and Symbolic Expression (1993)Promotional Culture: Advertis…Promotional culture: advertising, ideology and symbolic expression (1992)Promotional culture: advertis…Women's role portrayals in magazine advertising: 1958?1983 (1988)Women's role portrayals in ma…Image of women in television advertising (1988)Image of women in television …The Portrayal of Older Americans in Television Commercials (1987)The Portrayal of Older Americ…Social communication in advertising : persons, products & images of well-being (1986)Social communication in adver…ADVERTISING AS COMMUNICATION (1982)ADVERTISING AS COMMUNICATIONGender Advertisements. (1979)Gender Advertisements.The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…The image of women in network TV commercials (1972)The image of women in network…A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change? (2019)Female role portrayals in Bra…Construções mentais e distanciamento psicológico: um estudo bibliométrico (2019)Construções mentais e distanc…Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea (2015)Gender representations in Eas…Humorous advertising that travels: A review and call for research (2014)Humorous advertising that tra…Age and sex stereotypes in British television advertisements. (2013)Age and sex stereotypes in Br…A gender perspective on Chinese social relationships and behavior (2012)A gender perspective on Chine…Gender Representation of Older People in Japanese Television Advertisements (2010)Gender Representation of Olde…Gender in Spanish Daily Newspapers (2010)Gender in Spanish Daily Newsp…An examination of gender role portrayals in television commercials in Romania: A gender of nations approach (2010)An examination of gender role…A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)A feminist theoretical perspective on the socialization of teenage girls through Seventeen magazine (1990)A comparison of gender role portrayals in magazine advertising (1995)Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies (2010)Attitudinal effects of mere exposure. (1968)Face-ism: Five studies of sex differences in facial prominence. (1983)The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)Early determinants of women in the IT workforce: a model of girls' career choices (2005)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Critical Theory, Poststructuralism, Postmodernism: Their Sociological Relevance (1991)Rethinking the Focus Group in Media and Communications Research (1996)The promotion and presentation of the self: celebrity as marker of presentational media (2010)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising (2005)Rural masculinity in transition: Gender images in tractor advertisements (1995)Constituting the Academic Performer: The Spectre of Superficiality and Stagnation in Academia (2008)Beyond the `Sexualization of Culture' Thesis: An Intersectional Analysis of `Sixpacks',`Midriffs' and `Hot Lesbians' in Advertising (2009)Sex Role Portrayals in Advertising (1977)Television and adolescents' sex role stereotypes: A longitudinal study. (1982)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)The Emergence Of IMC: A Theoretical Perspective (2004)Photography and travel brochures: The circle of representation (2003)Researching Strategy Practices: A Genealogical Social Theory Perspective (2009)‘A camera is a big responsibility’: a lens for analysing children's visual voices (2010)Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements (1986)Sex-Role Portrayals and the Gender of Nations (2000)
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References

  • 2008Advertising as Communication576 cited
  • 1979Gender Advertisements.525 cited
  • 1982ADVERTISING AS COMMUNICATION491 cited
  • 1993Promotional Culture: Advertising, Ideology and Symbolic Expression381 cited
  • 1986Social communication in advertising : persons, products & images of well-being375 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
  • 1975The Portrayal of Men and Women in American Television Commercials267 cited
  • 1972The image of women in network TV commercials206 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements187 cited
  • 1988Women's role portrayals in magazine advertising: 1958?1983130 cited
  • 1997‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising120 cited
  • 1987The Portrayal of Older Americans in Television Commercials114 cited
  • 1994Women in mass communication103 cited
  • 2007Women in Mass Communication102 cited
  • 1988Image of women in television advertising100 cited
  • 1992

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Promotional culture: advertising, ideology and symbolic expression
90 cited

Cited by

  • 2014Humorous advertising that travels: A review and call for research58 cited
  • 2019Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?47 cited
  • 2010Gender Representation of Older People in Japanese Television Advertisements45 cited
  • 2010Gender in Spanish Daily Newspapers41 cited
  • 2012A gender perspective on Chinese social relationships and behavior40 cited
  • 2013Age and sex stereotypes in British television advertisements.24 cited
  • 2015Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea18 cited
  • 2010An examination of gender role portrayals in television commercials in Romania: A gender of nations approach14 cited
  • 2019Construções mentais e distanciamento psicológico: um estudo bibliométrico1 cited