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Developing Global Products and Marketing Strategies: A Construct and a Research Agenda · Study

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ArticleDeveloping Global Products and Marketing Strategies: A Construct and a Research Agenda

A. C. Samli1991

Article1991

Developing Global Products and Marketing Strategies: A Construct and a Research Agenda

117 citations·0/0 files stored·Journal of the Academy of Marketing Science

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International Business and FDI Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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References

2019Diffusion of Innovations 1 1985Measuring the Involvement Construct 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.1959The Silent Language 1983THE GLOBALIZATION OF MARKETS 1989How Competitive Forces Shape Strategy 1971Book Review: The Theory of Buyer Behavior

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2006Hofstede's dimensions of culture in international marketing studies 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation 2018Shaping tourists' destination quality perception and loyalty through destination country image: The importance of involvement and perceived value 2003Understanding the new bases for global market segmentation 1994Environmental Influences and Decision-Making Uncertainty in Export Channels: Effects on Satisfaction and Performance

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Year1991

Typearticle

Published1991-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations117

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1007/bf02723418

openalex_workW2166924341

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1992

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