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Developing Global Products and Marketing Strategies: A Construct and a Research Agenda
16 references·16 citing·39 second hopsampled
Developing Global Products and Marketing Strategies: A Construct and a Research Agenda (1991)Developing Global Products and Marketing …Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…How Competitive Forces Shape Strategy (1989)How Competitive Forces Shape …The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Ambiguity and uncertainty in probabilistic inference. (1985)Ambiguity and uncertainty in …A Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…Product Familiarity and Learning New Information (1984)Product Familiarity and Learn…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Expertise in Problem Solving. (1981)Expertise in Problem Solving.Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. (1979)Biased assimilation and attit…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Book Review: The Theory of Buyer Behavior (1971)Book Review: The Theory of Bu…The Silent Language (1959)The Silent LanguageShaping tourists' destination quality perception and loyalty through destination country image: The importance of involvement and perceived value (2018)Shaping tourists' destination…Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework (2012)Establishing Profitable Custo…Revisiting the Commitment-Loyalty Distinction in a Cruising Context (2010)Revisiting the Commitment-Loy…Going Global with Innovations from Emerging Economies: Investment in Customer Support Capabilities Pays Off (2010)Going Global with Innovations…Hofstede's dimensions of culture in international marketing studies (2006)Hofstede's dimensions of cult…Explaining Export Performance: A Comparative Study of International New Ventures in Finnish and Indian Software Industry (2005)Explaining Export Performance…Understanding the new bases for global market segmentation (2003)Understanding the new bases f…The relationships between market‐driven learning and new product success in export markets (1999)The relationships between mar…The Status of Global Sourcing as a Critical Tool of Strategic Planning: (1998)The Status of Global Sourcing…Standardization vs globalization: a new perspective of brand strategies (1998)Standardization vs globalizat…Rolling Out New Products Across Country Markets: An Empirical Study of Causes of Delays (1998)Rolling Out New Products Acro…Lessons for pan‐European marketing? The role of consumer preferences in fine‐tuning the product‐market fit (1995)Lessons for pan‐European mark…The effects of transfer of marketing methods on export performance: an empirical examination (1994)The effects of transfer of ma…Environmental Influences and Decision-Making Uncertainty in Export Channels: Effects on Satisfaction and Performance (1994)Environmental Influences and …Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Standardization versus Adapta…Brand Globally but Advertise Locally?: An Empirical Investigation (1992)Brand Globally but Advertise …Social Theory and Social Structure (1958)What Is "New" about a New Product? (1960)The Strength of Weak Ties (1973)Diffusion of innovations (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Nature of Prejudice (1954)The Structure of Scientific Revolutions (1963)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)The Elaboration Likelihood Model of Persuasion (1986)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Political conservatism as motivated social cognition. (2003)The Measurement of Meaning (1957)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A First Course in Factor Analysis (2013)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Modernization, Cultural Change, and Democracy (2001)Modernization, cultural change, and democracy the human development sequence (2005)Brands and Branding: Research Findings and Future Priorities (2006)Culture and Organizations (1980)Principles of Language Learning and Teaching (1981)Principles and Practice in Second Language Acquisition (1983)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)How information gives you competitive advantage (1985)Dynamic capabilities: what are they? 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References

  • 2019Diffusion of Innovations 137,557 cited
  • 1985Measuring the Involvement Construct6,020 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.4,582 cited
  • 1959The Silent Language3,478 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1989How Competitive Forces Shape Strategy3,271 cited
  • 1971Book Review: The Theory of Buyer Behavior2,801 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1981Expertise in Problem Solving.1,529 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1984Product Familiarity and Learning New Information922 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1985Ambiguity and uncertainty in probabilistic inference.

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817 cited

Cited by

  • 2006Hofstede's dimensions of culture in international marketing studies866 cited
  • 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation566 cited
  • 2018Shaping tourists' destination quality perception and loyalty through destination country image: The importance of involvement and perceived value137 cited
  • 2003Understanding the new bases for global market segmentation96 cited
  • 1994Environmental Influences and Decision-Making Uncertainty in Export Channels: Effects on Satisfaction and Performance94 cited
  • 1992Brand Globally but Advertise Locally?: An Empirical Investigation84 cited
  • 2005Explaining Export Performance: A Comparative Study of International New Ventures in Finnish and Indian Software Industry81 cited
  • 2012Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework74 cited
  • 2010Going Global with Innovations from Emerging Economies: Investment in Customer Support Capabilities Pays Off66 cited
  • 1995Lessons for pan‐European marketing? The role of consumer preferences in fine‐tuning the product‐market fit63 cited
  • 1998Standardization vs globalization: a new perspective of brand strategies61 cited
  • 1998Rolling Out New Products Across Country Markets: An Empirical Study of Causes of Delays58 cited
  • 1994The effects of transfer of marketing methods on export performance: an empirical examination54 cited
  • 2010Revisiting the Commitment-Loyalty Distinction in a Cruising Context53 cited
  • 1998The Status of Global Sourcing as a Critical Tool of Strategic Planning:47 cited
  • 1999The relationships between market‐driven learning and new product success in export markets47 cited