TRiTAM: A Model for Integrating Trust and Risk Perceptions in Business-to-Consumer Electronic Commerce

Rodger Jamieson · Hung Kit Lui

31 citations0/0 files storedJournal of the Association for Information Systems

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

This paper presents a theoretical extension of the Technology Acceptance Model (TAM). The extended model aims to predict and explain consumers' intentions to transact with an Internet-based business-to-consumer electronic commerce (B2C EC) system by integrating trust and risk perceptions with TAM.The proposed model (TRiTAM) was validated using data collected from 133 participants.The results provided substantial support for most of the proposed hypotheses and showed the significance of the extended constructs.Besides testing the model, the relative importance of the trust dimensions is also examined.Firstly, a summary of the quantitative results is presented.This is followed by a detailed discussion of the qualitative results.Several new insights on trust in B2C EC were found.The theoretical implications are discussed.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1998Issues and opinion on structural equation modeling 1996Developing and Maintaining Trust in Work Relationships 2000Consumer trust in an Internet store 2000The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption 1993Perceived Risk: Further Considerations for the Marketing Discipline

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