Articulations of Same‐sex Desire: Lesbian and Gay Male Dating Advertisements

Adrian Thorne · Justine Coupland

61 citations0/0 files storedJournal of Sociolinguistics

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Gender Studies in Language Gender and Feminist Studies Media, Gender, and Advertising

Abstract

A survey of self and other categorisation in 200 lesbian and gay male dating advertisement texts, taken from current magazines and newspapers, reveals the discursive means by which homosexual advertisers in our corpus commodify and market sexual/self‐gendered identities. Detailed analysis of a sub‐sample of the advertisements allows us to trace the discourse processes and conventions used in formulating identity in such texts. We interpret these discourse practices in relation to a social critique of gay attitudes, beliefs and lifestyles. The different conventions for self‐commodification followed by lesbians and gay men in this survey suggest generalisable differences in sexual stance and cultural identification

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References

2020Modernity and Self-Identity: Self and Society in the Late Modern Age 1997Narrative Analysis: Oral Versions of Personal Experience1 1993Critical Discourse Analysis and the Marketization of Public Discourse: The Universities 2020Discourse and Social Psychology 1993Life Stories: The Creation of Coherence 1980Man Made Language 1993The queen's throat: opera, homosexuality, and the mystery of desire 1988The social construction of lesbianism

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2001Dear Shit-Shovellers: Humour, Censure and the Discourse of Complaint 2008Gender and sexual identity authentication in language use: the case of chat rooms 2014Language and Sexual Identities 2002Popping the question: questions and modality in written dating advertisements 2003Sexuality as identity: gay and lesbian language 2014Queering Masculinities

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