References

• 1997Beyond pleasure and pain.6,770 cited
• 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
• 1991The trouble of thinking: Activation and application of stereotypic beliefs.1,316 cited
• 2001The effects of promotion and prevention cues on creativity.1,092 cited
• 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
• 2000To "do the right thing" or to "just do it": Locomotion and assessment as distinct self-regulatory imperatives.708 cited
• 2003Transfer of value from fit.669 cited
• 1990Deliberative and implemental mind-sets: Cognitive tuning toward congruous thoughts and information.627 cited
• 1981The dilution effect: Nondiagnostic information weakens the implications of diagnostic information605 cited
• 2003Locomotion, assessment, and regulatory fit: Value transfer from “how” to “what”381 cited
• 2003Regulatory Mode: Locomotion and Assessment as Distinct Orientations363 cited
• 2006Between Two Brands: A Goal Fluency Account of Brand Evaluation282 cited
• 2002Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information211 cited
• 2006Leader‐Driven Primacy: Using Attribute Order to Affect Consumer Choice120 cited