The Processes of Adopting Multimedia and Interactivity in Three Online Newsrooms

Pablo Javier Boczkowski

309 citations0/0 files storedJournal of Communication

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

This article examines the material culture of newsroom practices by focusing on the dynamics of the processes through which news workers adopt new technologies. More specifically, it looks at some key factors that shape the adoption of multimedia and interactive technologies in online newspapers. Through ethnographic case studies of innovations in 3 online newsrooms, I show that variations in organizational structures, work practices, and representations of the users are related to different ways in which members of the newsroom appropriate these technologies. I draw from this analysis to reflect on issues related to the technological dimension of editorial work and the dynamics of media convergence.

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References

1990Qualitative evaluation and research methods 1992Basics of Qualitative Research 1990Basics of qualitative research 2002The Language of New Media 2000Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations 1994Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory 1995Being Digital 1978The research act

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