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Selective exposure to television programmes and advertising effectiveness

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References

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1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited
1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
1981Response to Commercials as a Function of Program Context151 cited
1983Television Program Interest and Commercial Interruption135 cited
1985

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MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION

128 cited

1992Advertising Pressures on Newspapers: A Survey103 cited

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2008Reflecting on Six Decades of Selective Exposure Research: Progress, Challenges, and Opportunities152 cited
2010The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements29 cited
2011Investigating the role of enduring and situational involvement with the program context on advertising effectiveness26 cited
2017Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement13 cited
2011Orientations of entertainment media workers: entertainment media workers – disrespect and neglect12 cited
2020The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity11 cited