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Towards an alternative logic for electronic customer relationship management
16 references·0 citing·45 second hop
Towards an alternative logic for electronic customer relationship management (2008)Towards an alternative logic for electron…Enterprise Architecture at Work (2009)Enterprise Architecture at Wo…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Book Review: The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman. New York: Farrar, Straus and Giroux, 2005 (2006)Book Review: The World Is Fla…The World Is Flat: A Brief History of the Twenty-First Century (2005)The World Is Flat: A Brief Hi…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Digitization of Word of M…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Managing the Customer Experience: Turning Customers into Advocates (2002)Managing the Customer Experie…Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95 (2002)Hunt, Shelby D., A General Th…Customer Relationship Management: Integrating Marketing Strategy and Information Technology (2002)Customer Relationship Managem…Reframing Business: When the Map Changes the Landscape (2001)Reframing Business: When the …Customer relationship management in financial services: towards information-enabled relationship marketing (2001)Customer relationship managem…Configuring value for competitive advantage: on chains, shops, and networks (1998)Configuring value for competi…Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)A resource‐based view of the firm (1984)Value creation in E‐business (2001)Firm resources and sustained competitive advantage (2004)A Capability‐Based Framework for Open Innovation: Complementing Absorptive Capacity (2009)The digital entrepreneurial ecosystem (2017)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Role of Market Forces in Assuring Contractual Performance (1981)Managerial Incentive Problems: A Dynamic Perspective (1999)The Eigentrust algorithm for reputation management in P2P networks (2003)Electronic word-of-mouth in hospitality and tourism management (2007)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Internationalization of Higher Education: Motivations and Realities (2007)THE CASE FOR REGIONAL DEVELOPMENT INTERVENTION: PLACE‐BASED VERSUS PLACE‐NEUTRAL APPROACHES* (2012)What Is STEM? A Discussion About Conceptions of STEM in Education and Partnerships (2012)Customer value: a review of recent literature and an integrative configuration (2004)Directions for future research in project management: The main findings of a UK government-funded research network (2006)The smart circular economy: A digital-enabled circular strategies framework for manufacturing companies (2020)Human geography without scale (2005)Bowing before Dual Gods: How Structured Flexibility Sustains Organizational Hybridity (2017)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2005The World Is Flat: A Brief History of the Twenty-First Century4,211 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 1998Configuring value for competitive advantage: on chains, shops, and networks1,632 cited
  • 2006Book Review: The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman. New York: Farrar, Straus and Giroux, 20051,431 cited
  • 2001Reframing Business: When the Map Changes the Landscape928 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
  • 2009Enterprise Architecture at Work431 cited
  • 2001Customer relationship management in financial services: towards information-enabled relationship marketing371 cited
  • 2002Hunt, Shelby D., A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95

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371 cited
  • 2002Customer Relationship Management: Integrating Marketing Strategy and Information Technology198 cited
  • 2002Managing the Customer Experience: Turning Customers into Advocates196 cited
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