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The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes

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References

1994Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales.7,299 cited
1985Measuring the Involvement Construct6,012 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
2013Imagery and Verbal Processes4,142 cited
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2004AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING251 cited

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2013Problematic internet use among older adolescents: A conceptual framework141 cited
2020Characterizing user behavior in journey planning13 cited

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