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Measuring the impact of data mining on churn management

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2010Applying Data Mining to Customer Churn Prediction in an Internet Service Provider68 cited
2011Mining churning behaviors and developing retention strategies based on a partial least squares (PLS) model58 cited
2010Modeling customer churn in a non-contractual setting: the case of telecommunications service providers45 cited
2012Global data mining: An empirical study of current trends, future forecasts and technology diffusions

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2012Knowledge management vs. data mining: Research trend, forecast and citation approach43 cited

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2010Facilitating cross-selling in a mobile telecom market to develop customer classification model based on hybrid data mining techniques41 cited

2021Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management40 cited

2013Customer Churn Prediction in Telecommunication A Decade Review and Classification40 cited

2007Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor34 cited

2020Personalized pricing for customer retention: Theory and evidence from mobile communication31 cited

2022Research on telecom customer churn prediction based on ensemble learning29 cited

2009A holistic framework for mCRM – data mining perspective25 cited