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The devil you know: The effect of brand recognition and product ratings on consumer choice

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References

1973Availability: A heuristic for judging frequency and probability9,980 cited
2001Bad is Stronger than Good7,670 cited
1968Attitudinal effects of mere exposure.6,730 cited
1999Simple Heuristics That Make Us Smart3,562 cited
1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
1979The robust beauty of improper linear models in decision making.1,969 cited
2009Homo Heuristicus: Why Biased Minds Make Better Inferences1,799 cited
2002Models of ecological rationality: The recognition heuristic.1,352 cited
1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
2000Précis of Simple heuristics that make us smart717 cited
2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
2008Fluency heuristic: A model of how the mind exploits a by-product of information retrieval.252 cited
2011Cognitive niches: An ecological model of strategy selection.206 cited
2011The recognition heuristic: A decade of research200 cited
1993How Consumers Allocate Their Time When Searching for Information199 cited

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2006On the psychology of the recognition heuristic: Retrieval primacy as a key determinant of its use.175 cited

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2017Pseudocontingencies in Consumer Choice: Preference for Prevalent Product Categories Decreases with Decreasing Set Quality10 cited
2020Errors, fast and slow: an analysis of response times in probability judgments9 cited
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