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ArticleInvolvement: A Key Variable in People's Reaction to Public Policy Issues

Robert L. Heath1990

Article1990

Involvement: A Key Variable in People's Reaction to Public Policy Issues

Robert L. Heath

42 citations·0/0 files stored·Public Relations Research Annual

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Public Relations and Crisis Communication Electoral Systems and Political Participation Media Studies and Communication

Abstract

(1990). Involvement: A Key Variable in People's Reaction to Public Policy Issues. Public Relations Research Annual: Vol. 2, No. 1-4, pp. 193-204.

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References

1980Understanding Attitudes and Predicting Social Behavior 1986The Elaboration Likelihood Model of Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1981Attitudes and Persuasion: Classic and Contemporary Approaches 2018MANAGING PUBLIC RELATIONS 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1979Effects of message repetition and position on cognitive response, recall, and persuasion.

Cited by

2013Can public relations improve the workplace? Measuring the impact of stewardship on the employer-employee relationship 2021Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy 2005Gendered Characteristics of Political Engagement in College Students 1991Effects of Involvement on Reactions to Sources of Messages and to Message Clusters 2014

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1991Effects of Involvement on Reactions to Sources of Messages and to Message Clustersarticle · 8 shared references 1990Corporate Issues Management: Theoretical Underpinnings and Research Foundationsarticle · 7 shared references 1992Uneven progress: Social psychology and the study of attitudes.article · 6 shared references 1989Effects of involvement on persuasion: A meta-analysis.article · 5 shared references 1992Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behaviorarticle · 5 shared references 2014The elaboration likelihood model: review, critique and research agendaarticle · 5 shared references

Details

Year1990

Typearticle

Published1990-01-01

VenuePublic Relations Research Annual

ISSN-L1042-1408

Languageen

Citations42

Files0 public / 0

ShelfPublic Relations and Crisis Communication

Identifiers

doi10.1207/s1532754xjprr0201-4_8

openalex_workW2172014030

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