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Billboard and cinema advertising: Missed opportunity or spoiled arms? · Study

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Billboard and cinema advertising: Missed opportunity or spoiled arms?

Steffi Frison, Marnik G. Dekimpe, Christophe Croux, Peter De Maeyer

2014-06-25articleInternational Journal of Research in Marketing26 citationsgreen

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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Citations in this library

Stored only when both papers are in the corpus — 26 citations exist upstream.

References

1988Testing for a Unit Root in Time Series Regression

2002Unit root tests in panel data: asymptotic and finite-sample properties

1991Meta-Analytic Procedures for Social Research

1994Meta-Analytic Procedures for Social Research.

2011The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

2003Understanding the Impact of Synergy in Multimedia Communications

2000Building Models for Marketing Decisions

1989Market Response Models: Econometric and Time Series Analysis

Cited by

2017Advertising Effectiveness and Media Exposure

2020Online display advertising for CPG brands: (When) does it work?

2015Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest

Details

Year2014

Typearticle

VenueInternational Journal of Research in Marketing

Languageen

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Identifiers

doi10.1016/j.ijresmar.2014.05.004

openalex_workW2172018550

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