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How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers
16 references·1 citing·44 second hop
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this work references cited by second hop

References

  • 1976The Future of the Multinational Enterprise4,475 cited
  • 1988The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions4,330 cited
  • 2000STRATEGY IN EMERGING ECONOMIES.3,835 cited
  • 1980Toward an Eclectic Theory of International Production: Some Empirical Tests3,049 cited
  • 2000The eclectic paradigm as an envelope for economic and business theories of MNE activity1,863 cited
  • 1998Work, consumerism and the new poor1,743 cited
  • 1997Determinants of economic growth: a cross-country empirical study1,685 cited
  • 1997Was Prometheus Unbound by Chance? Risk, Diversification, and Growth1,482 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 2000The Middle Class Consensus and Economic Development971 cited
  • 1998Analyzing Foreign Market Entry Strategies: Extending the Internalization Approach875 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 2005Strategies that fit emerging markets.743 cited
  • 2005Strategies That Fit Emerging Markets

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730 cited
  • 1989Income Distribution, Market Size, and Industrialization702 cited
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    • 2017Italian firms in emerging markets: relationships and networks for internationalization in Africa34 cited