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The Significant Role of Customer Brand Identification towards Brand Loyalty Development: An Empirical Study among Malaysian Hypermarkets Customer
16 references·2 citing·41 second hop
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(2005)Feeling and Believing: The In…Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing. (2005)Antecedents and Consequences …The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)The four levels of loyalty an…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …Structural equation modeling with LISREL, PRELIS, and SIMPLIS basic concepts, applications, and programming (1998)Structural equation modeling …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Research methods for business: A skill building approach (1993)Research methods for business…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust (2021)Combined Effects of Drivers a…Consumers' Purchasing Decision towards Food Products of Small and Medium Enterprises (2016)Consumers' Purchasing Decisio…Coefficient Alpha and the Internal Structure of Tests (1951)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

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  • 2011The role of consumer–brand identification in building brand relationships

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685 cited
  • 2010Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research610 cited
  • 2010CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality535 cited
  • Cited by

    • 2021Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust41 cited
    • 2016Consumers' Purchasing Decision towards Food Products of Small and Medium Enterprises19 cited