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The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
16 references·1 citing·50 second hop
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings (2010)The Effect of Reference Point Diagnostici…The Construction of Social Judgments (2013)The Construction of Social Ju…Understanding Organization-Customer Links in Service Settings (2005)Understanding Organization-Cu…Comparison processes in social judgment: Mechanisms and consequences. (2003)Comparison processes in socia…The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Influence of Multiple Sto…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…Social psychology: handbook of basic principles (1997)Social psychology: handbook o…The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Antecedents and Consequen…Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Norm theory: Comparing reality to its alternatives. (1986)Norm theory: Comparing realit…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Advances in Consumer Research (1983)Advances in Consumer ResearchContingent decision behavior. (1982)Contingent decision behavior.Behavioral Decision Theory: Processes of Judgement and Choice (1981)Behavioral Decision Theory: P…Category judgment: A range-frequency model. (1965)Category judgment: A range-fr…The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising (2012)The Influence of the Perceive…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Whence Consumer Loyalty? 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References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Social psychology: handbook of basic principles4,895 cited
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903 cited
  • 2005Understanding Organization-Customer Links in Service Settings806 cited
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    • 2012The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising18 cited