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The Effect Of Promotion Type And Benefit Congruency On Brand Image

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References

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263 cited

1994Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?247 cited

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2017DOES PROMOTION MIX REALLY HELP TO ENHANCE BRAND EQUITY: A LITERATURE REVIEW23 cited
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2019PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG)18 cited
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