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Experiential Marketing On Brand Advocacy: A Mixed-Method Approach On Global Apple Product Users
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Experiential Marketing On Brand Advocacy: A Mixed-Method Approach On Global Apple Product Users (2014)Experiential Marketing On Brand Advocacy:…Understanding Customer Experience (2015)Understanding Customer Experi…Modelling customer loyalty in financial services (2011)Modelling customer loyalty in…Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study (2010)Creating the futuristic retai…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Virtual Experiential Marketing on Online Customer Intentions and Loyalty (2008)Virtual Experiential Marketin…Understanding customer experience. (2007)Understanding customer experi…How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (2005)Making Meaning: How Successfu…Marketing: An Introduction (2004)Marketing: An IntroductionCustomer Experience Management: A Revolutionary Approach to Connecting with Your Customers (2003)Customer Experience Managemen…Foundations of Marketing (2002)Foundations of MarketingThe experience economy: work is theatre & every business a stage (1999)The experience economy: work …Customer loyalty: how to earn it, how to keep it (1995)Customer loyalty: how to earn…Marketing: An introduction (1992)Marketing: An introductionMarketing Research (1970)Marketing ResearchOfficial online brand stores or online marketplaces? exploring innovation in consumer intentions (2024)Official online brand stores …The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Tacit Dimension (1997)Co-creation experiences: The next practice in value creation (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Customer experience management: toward implementing an evolving marketing concept (2015)Experiential Marketing (1999)Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay (2011)From experiential psychology to consumer experience (2014)Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Welcome to the experience economy (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Evolving to a New Dominant Logic for Marketing (2003)A cost/benefit approach to understanding service loyalty (2001)Generating positive word‐of‐mouth communication through customer‐employee relationships (2001)Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study (2007)A decade of corporate women: some progress in the boardroom,none in the executive suite (1999)Using a revised importance–performance analysis approach: The case of Taiwanese hot springs tourism (2006)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)Ensuring Supply Chain Resilience: Development and Implementation of an Assessment Tool (2013)The role of the rural tourism experience economy in place attachment and behavioral intentions (2014)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Towards the ‘perfect’ customer experience (2007)Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context (2010)Customer experience management in hospitality (2017)
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References

  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
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  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 2007Understanding customer experience.1,295 cited
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  • 1995Customer loyalty: how to earn it, how to keep it560 cited
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  • 2005Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences107 cited
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  • 2011Modelling customer loyalty in financial services79 cited
  • 2008Virtual Experiential Marketing on Online Customer Intentions and Loyalty

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  • 2024Official online brand stores or online marketplaces? exploring innovation in consumer intentions9 cited