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ArticleWhy Marketers Should Study Public Policy

David W. Stewart2015

Article2015

Why Marketers Should Study Public Policy

David W. Stewart

26 citations·0/0 files stored·Journal of Public Policy & Marketing

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Political Influence and Corporate Strategies Marketing and Advertising Strategies Global Public Health Policies and Epidemiology

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References

1960The Calculus of Consent 1963The Calculus of Consent: Logical Foundations of Constitutional Democracy.2006Intermediate microeconomics : A modern approach 1958The Anatomy of Market Failure 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development 1979A Theory of Nonmarket Failure: Framework for Implementation Analysis 1989Markets or governments: Choosing between imperfect alternatives 1999Marketing's Contributions to Society

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2016Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

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Year2015

Typearticle

Published2015-04-01

VenueJournal of Public Policy & Marketing

ISSN-L0743-9156

Languageen

Citations26

Files0 public / 0

ShelfPolitical Influence and Corporate Strategies

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doi10.1509/jppm.34.1

openalex_workW2175303976

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