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Why Marketers Should Study Public Policy
16 references·1 citing·40 second hop
Why Marketers Should Study Public Policy (2015)Why Marketers Should Study Public PolicyWhy Government Fails So Often: And How It Can Do Better (2015)Why Government Fails So Often…Why Government Fails So Often: And How It Can Do Better (2014)Why Government Fails So Often…The loss of the marketing department’s influence: is it really happening? And why worry? (2014)The loss of the marketing dep…Government versus markets: the changing economic role of the state (2012)Government versus markets: th…Expanding our understanding of marketing in society (2011)Expanding our understanding o…Intermediate microeconomics : A modern approach (2006)Intermediate microeconomics :…Government failure versus market failure (2006)Government failure versus mar…Inside Consumption (2005)Inside ConsumptionScholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing (2002)Two Decades of Contributions …Marketing's Contributions to Society (1999)Marketing's Contributions to …Markets or governments: Choosing between imperfect alternatives (1989)Markets or governments: Choos…A Theory of Nonmarket Failure: Framework for Implementation Analysis (1979)A Theory of Nonmarket Failure…The Calculus of Consent: Logical Foundations of Constitutional Democracy. (1963)The Calculus of Consent: Logi…The Calculus of Consent (1960)The Calculus of ConsentThe Anatomy of Market Failure (1958)The Anatomy of Market FailureTransformative Stories: A Framework for Crafting Stories for Social Impact Organizations (2016)Transformative Stories: A Fra…The relative efficiency of public and private firms in a regulated environment: The case of U.S. electric utilities (1986)Local developmental state and order in China's urban development during transition (2004)The nature and historical evolution of an exceptional fiscal state and its possible significance for the precocious commercialization and industrialization of the British economy from Cromwell to Nelson (2010)Subsidy and networking: The effects of direct and indirect support programs of the cluster policy (2011)Marketing Management: Analysis, Planning and Control (1973)Marketing management: analysis. planning. implementation and control (2000)Doing well while doing good? An integrative review of marketing criticism and response (2015)The social responsibility of international business: From ethics and the environment to CSR and sustainable development (2015)Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective (2020)Advances in Consumer Research (2025)The Theory of Buyer Behavior (1971)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)A Framework for Conceptual Contributions in Marketing (2011)The evolution of service innovation research: a critical review and synthesis (2013)Property Rights and Economic Theory: A Survey of Recent Literature (1972)UNCERTAINTY AND THE WELFARE ECONOMICS OF MEDICAL CARE (1978)Regions, Globalization, Development (2003)Existence of an equilibrium for a competitive economy (2008)The Affluent Society (1958)Philosophy and Public Affairs (1990)Managing Brand Equity (1991)Developing a Subjective Measure of Consumer Well-Being (2002)Corporate social responsibility: investigating theory and research in the marketing context (2008)Better Marketing for a Better World (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The mediating role of an innovative culture in the relationship between absorptive capacity and technical and non-technical innovation (2016)The role of resilience capabilities in shaping how firms respond to disruptions (2017)The value relevance of digital marketing capabilities to firm performance (2022)THE JOINT‐DECISION TRAP: LESSONS FROM GERMAN FEDERALISM AND EUROPEAN INTEGRATION (1988)Preferences and Power in the European Community: A Liberal Intergovernmentalist Approach (1993)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)Nature and/or nurture? Analyzing the determinants of transit ridership across US urbanized areas (2008)Why Some Things Should Not Be for Sale (2010)Preference, Value, Choice, and Welfare (2011)Self-Interest and Public Interest in Western Politics (1991)The Theory of Government Failure (1991)The lessons of failure: learning and blame avoidance in public policy-making (2012)The Regulation of Labor (2004)
this work references cited by second hop

References

  • 1960The Calculus of Consent3,596 cited
  • 1963The Calculus of Consent: Logical Foundations of Constitutional Democracy.3,361 cited
  • 2006Intermediate microeconomics : A modern approach2,266 cited
  • 1958The Anatomy of Market Failure1,316 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 1979A Theory of Nonmarket Failure: Framework for Implementation Analysis368 cited
  • 1989Markets or governments: Choosing between imperfect alternatives308 cited
  • 1999Marketing's Contributions to Society273 cited
  • 2014The loss of the marketing department’s influence: is it really happening? And why worry?252 cited
  • 2011Expanding our understanding of marketing in society121 cited
  • 2015Why Government Fails So Often: And How It Can Do Better114 cited
  • 2012Government versus markets: the changing economic role of the state95 cited
  • 2005Inside Consumption74 cited
  • 2006Government failure versus market failure67 cited
  • 2002Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing58 cited

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2014
Why Government Fails So Often: And How It Can Do Better
48 cited

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  • 2016Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations57 cited