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Grundkonzeption des Marketing · Study

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ChapterGrundkonzeption des Marketing

Wulff Plinke1995

Chapter1995

Grundkonzeption des Marketing

8 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1964A Behavioral Theory of the Firm 1990The Effect of a Market Orientation on Business Profitability 2000Marketing management: analysis. planning. implementation and control 1978The External Control of Organizations.2012The Practice of Management 1972A Generic Concept of Marketing 1991European Journal of Marketing

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Details

Year1995

Typechapter

Published1995-01-01

VenueSpringer eBooks

Languagede

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-642-97616-2_2

openalex_workW2175312744

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