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Grundkonzeption des industriellen Marketing-Managements · Study

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ChapterGrundkonzeption des industriellen Marketing-Managements

Wulff Plinke2000

Chapter2000

Grundkonzeption des industriellen Marketing-Managements

29 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Business and Management Studies Corporate Governance and Management

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 2000Marketing management: analysis. planning. implementation and control 1994The Capabilities of Market-Driven Organizations 1978The External Control of Organizations.1990The Effect of a Market Orientation on Business Profitability 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

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2009Einführung in das Business-to-Business-Marketing

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Year2000

Typechapter

Published2000-01-01

VenueSpringer eBooks

Languagede

Citations29

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-642-57165-7_2

openalex_workW82020390

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