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Grundkonzeption des industriellen Marketing-Managements
16 references·1 citing·38 second hop
Grundkonzeption des industriellen Marketing-Managements (2000)Grundkonzeption des industriellen Marketi…The Practice of Management (2012)The Practice of ManagementMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Market orientation: Review, refinement, and roadmap (1996)Market orientation: Review, r…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Developing a market orientation: An organizational strategy perspective (1992)Developing a market orientati…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The rediscovery of the marketing concept (1988)The rediscovery of the market…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The External Control of Organizations. (1978)The External Control of Organ…A Generic Concept of Marketing (1972)A Generic Concept of MarketingThe Concept of the Marketing Mix (1964)The Concept of the Marketing …The Affluent Society (1958)The Affluent SocietyEinführung in das Business-to-Business-Marketing (2009)Einführung in das Business-to…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The social psychology of organizing (1969)The Social Psychology of Organizations. (1979)Strategic Responses to Institutional Processes (1991)Organizing and the Process of Sensemaking (2005)Exchange and Power in Social Life (2017)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Diffusion of Innovations 1 (2019)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)What Can Economists Learn from Happiness Research? (2002)The role of income aspirations in individual happiness (2004)Production, Consumption, Prosumption (2010)Corporate Social Responsibility (1999)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1978The External Control of Organizations.4,945 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 2012The Practice of Management3,745 cited
  • 1958The Affluent Society2,208 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1992Developing a market orientation: An organizational strategy perspective1,213 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1988The rediscovery of the marketing concept679 cited

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1996
Market orientation: Review, refinement, and roadmap
662 cited

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  • 2009Einführung in das Business-to-Business-Marketing22 cited