Student Journal Writing in Marketing Courses

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21 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Innovative Teaching Methods Reflective Practices in Education

Abstract

Student journal writing was tested in marketing courses. Journal writing is similar to writing a diary except that personal experiences are related to course concepts. The goals were to increase (1) communication skills, (2) integration of concepts into the "real world," and (3) participation and sharing in the classroom.

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1987Writing across the Disciplines: Research into Practice 1982The journal of business communication 1986Executive Priorities for Effective Communication in an Information Society 1982An Executive Appraisal of Courses Which Best Prepare One for General Management

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1998A Process Approach for Developing Skills in a Consumer Behavior Course 1992Writing in the Marketing Curriculum 1993Right- and Left-Brain Marketing Education 1997Evaluating Instructors' Perceptions of Students' Preparation for Management Curricula 1998Combining Writing and the Electronic Media in Sales Management Courses 1998Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program 2014Student Evaluation of the Experiential Learning Technique of Journaling for Marketing Education

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