Images Of Online Versus Store Shopping: Have The Attitudes Of Men And Women, Young And Old Really Changed?

Kirsten A. Passyn · Memo F. Diriker · Robert B. Settle

65 citations0/0 files storedJournal of Business & Economics Research (JBER)

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Abstract

This study examines the effect of the consumers' sex and age on their perceptions of the problems and the benefits of shopping and buying online, compared to doing so in a traditional retail store. Overall image profiles can be viewed, but the principal focus is on the similarities and differences between gender and age groups. Along with perceptions of problems and benefits of online buying, a direct comparison between store versus online buying sharply reveals the contrasts among men and women of different ages.

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References

1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 1997Exploring the Implications of the Internet for Consumer Marketing 2007ONLINE SHOPPING ACCEPTANCE MODEL — A CRITICAL SURVEY OF CONSUMER FACTORS IN ONLINE SHOPPING 2002Gender differences in perceptions of web-based shopping 2001E-tailers versus retailers: which factors determine consumer preferences 2002Gender effects on Internet, catalogue and store shopping 2006“Bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis 2004International and Cross-Cultural Influences on Online Shopping Behavior

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