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ArticleMarketing for Public Organizations

Suzan Burton1999

Article1999

Marketing for Public Organizations

20 citations·0/0 files stored·Public Management Review

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Public Policy and Administration Research Marketing and Advertising Strategies Healthcare, Law, Governance, and Management Studies

Abstract

The role of marketing for public organizations has received limited attention in the academic or management literature.

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References

1993Reinventing Government 2013- Theory and applications 1964The Concept of the Marketing Mix 2017Strategic Marketing for Non Profit Organizations 1977Who gets power — and how they hold on to it: A strategic-contingency model of power 1998Public Management and Administration 1985Strategic marketing for nonprofit organizations 1992The 4P Classification of the Marketing Mix Revisited

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2012The Public Service Offering and its Influence on Marketing Priorities in Local Government Organizations 2010Public Marketing as a Strategic Component of Public Management. A Pilot Study in Cluj County on the Existence of Basic Marketing Contidions in the Local Pulbic Administration in Romania

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Details

Year1999

Typearticle

Published1999-01-01

VenuePublic Management Review

ISSN-L1461-667X

Languageen

Citations20

Files0 public / 0

ShelfPublic Policy and Administration Research

Identifiers

doi10.1080/14719039900000012

openalex_workW2178685273

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