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From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain
16 references·16 citing·37 second hopsampled
From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain (2015)From “Where” to “What”: Distributed Repre…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Dissociable Medial Prefrontal Contributions to Judgments of Similar and Dissimilar Others (2006)Dissociable Medial Prefrontal…Decoding mental states from brain activity in humans (2006)Decoding mental states from b…A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)A Functional Magnetic Resonan…The Neural Basis of Altruistic Punishment (2004)The Neural Basis of Altruisti…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Rethinking Market Research: Putting People Back In (1997)Rethinking Market Research: P…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…‘Building Strong Brands’ (1996)‘Building Strong Brands’Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Revolutionizing consumer insights: the impact of fMRI in neuromarketing research (2024)Revolutionizing consumer insi…Neuromarketing and consumer behavior: A bibliometric analysis (2023)Neuromarketing and consumer b…A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing (2023)A Comprehensive Bibliometric …The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration (2021)The Future of Brands and Bran…Methodological structure for future consumer neuroscience research (2021)Methodological structure for …A review of research on neuromarketing using content analysis: key approaches and new avenues (2021)A review of research on neuro…Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects (2020)Understanding Sponsorship: A …The role of machine learning analytics and metrics in retailing research (2020)The role of machine learning …The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study (2020)The Influences of Brand Aware…From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study (2020)From brain variations to indi…Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment (2020)Effects of emotions and brand…Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer (2018)Welcome to the jungle! 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A meta-analysis of 36 neuroimaging studies. (2012)A materialist theory of the mind (2017)Dimensions of Brand Personality (1997)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2006Decoding mental states from brain activity in humans1,822 cited
  • 2004The Neural Basis of Altruistic Punishment1,766 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2006Dissociable Medial Prefrontal Contributions to Judgments of Similar and Dissimilar Others1,023 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1997Rethinking Market Research: Putting People Back In626 cited
  • 2012Branding the brain: A critical review and outlook593 cited

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  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
  • Cited by

    • 2018Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer118 cited
    • 2015Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing69 cited
    • 2020The role of machine learning analytics and metrics in retailing research65 cited
    • 2018Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates64 cited
    • 2021The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration60 cited
    • 2021Methodological structure for future consumer neuroscience research58 cited
    • 2023Neuromarketing and consumer behavior: A bibliometric analysis50 cited
    • 2020The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study48 cited
    • 2020Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment45 cited
    • 2020Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects44 cited
    • 2018Personality-driven luxury brand management40 cited
    • 2020From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study39 cited
    • 2023A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing38 cited
    • 2024Revolutionizing consumer insights: the impact of fMRI in neuromarketing research35 cited
    • 2017Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand34 cited
    • 2021A review of research on neuromarketing using content analysis: key approaches and new avenues31 cited