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Platform Siphoning: Ad-Avoidance and Media Content
16 references·6 citing·43 second hop
Platform Siphoning: Ad-Avoidance and Media Content (2009)Platform Siphoning: Ad-Avoidance and Medi…Targeted advertising and advertising avoidance (2013)Targeted advertising and adve…A Price Theory of Multi-Sided Platforms (2010)A Price Theory of Multi-Sided…ADVERTISING, COMPETITION AND ENTRY IN MEDIA INDUSTRIES* (2009)ADVERTISING, COMPETITION AND …Price‐increasing competition (2008)Price‐increasing competitionA Two-Sided, Empirical Model of Television Advertising and Viewing Markets (2008)A Two-Sided, Empirical Model …Content and advertising in the media: Pay-tv versus free-to-air (2007)Content and advertising in th…Two-sided markets: a progress report (2006)Two-sided markets: a progress…On the Simple Economics of Advertising, Marketing, and Product Design (2006)On the Simple Economics of Ad…Competition in two-sided markets (2006)Competition in two-sided mark…Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets (2006)Chapter 18 The Media and Adve…Market Provision of Broadcasting: A Welfare Analysis (2005)Market Provision of Broadcast…Programming and Advertising Competition in the Broadcasting Industry (2004)Programming and Advertising C…Competing cybermediaries (2001)Competing cybermediariesPredictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act (1992)Brand Loyalty, Entry, and Pri…Institutional Structure and Program Choices in Television Markets (1977)Institutional Structure and P…Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers (2024)Whitelisting versus advertisi…Multidimensional Targeting and Consumer Response (2022)Multidimensional Targeting an…Personalized Versioning: Product Strategies Constructed from Experiments on Pandora (2021)Personalized Versioning: Prod…Signaling Through Advertising When Ad Can Be Blocked (2019)Signaling Through Advertising…Freemium competition among ad-sponsored platforms (2019)Freemium competition among ad…Digital Economics (2017)Digital EconomicsThe Theory of Externalities, Public Goods, and Club Goods (1996)Platform Competition in Two-Sided Markets (2003)Two‐Sided Platforms: Product Variety and Pricing Structures (2009)Platform Performance Investment in the Presence of Network Externalities (2013)TESTING ENFORCEMENT STRATEGIES IN THE FIELD: THREAT, MORAL APPEAL AND SOCIAL INFORMATION (2013)Industrial Market Structure and Economic Performance. (1971)Product differentiation advantages of pioneering brands (1980)Generic Entry and the Pricing of Pharmaceuticals (1997)Uncertainty and Learning in Pharmaceutical Demand (2005)Killer Acquisitions (2020)An Analysis of Information Content in Television Advertising (1977)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Stay Away From Me (2012)Stability in Competition (1929)Optimal Auction Design (1981)Network externalities, competition, and compatibility (1985)Innovation, Openness, and Platform Control (2011)Let a Thousand Flowers Bloom? An Early Look at Large Numbers of Software App Developers and Patterns of Innovation (2011)Knowledge mapping of platform research: a visual analysis using VOSviewer and CiteSpace (2020)The Problem of Social Cost (1960)Industry Platforms and Ecosystem Innovation (2013)Bridging differing perspectives on technological platforms: Toward an integrative framework (2014)Equilibrium Distributions of Sales and Advertising Prices (1977)The Private and Social Value of Information and the Reward to Inventive Activity (1978)The long tail: why the future of business is selling less of more (2007)Targeting in advertising markets: implications for offline versus online media (2011)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Privacy and Personal Data Collection with Information Externalities (2018)Automobile Prices in Market Equilibrium (1995)Discrete Choice Methods with Simulation (2001)Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2013)The Antitrust Analysis of Multi-Sided Platform Businesses (2013)The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)Advertising as Information (1974)Monopoly and product quality (1978)Chapter 28 The Economic Analysis of Advertising (2007)Bayesian Persuasion (2011)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)American Economic Review (2019)Ad Revenue and Content Commercialization: Evidence from Blogs (2013)The Digital Transformation of News Media and the Rise of Disinformation and Fake News (2018)The Creator Economy: Managing Ecosystem Supply, Revenue Sharing, and Platform Design (2021)
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References

  • 2006Competition in two-sided markets3,379 cited
  • 2006Two-sided markets: a progress report2,987 cited
  • 2010A Price Theory of Multi-Sided Platforms741 cited
  • 2006On the Simple Economics of Advertising, Marketing, and Product Design633 cited
  • 2005Market Provision of Broadcasting: A Welfare Analysis624 cited
  • 1992Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act574 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 2008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets342 cited
  • 2007Content and advertising in the media: Pay-tv versus free-to-air307 cited
  • 2013Targeted advertising and advertising avoidance273 cited
  • 2001Competing cybermediaries216 cited
  • 2006Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets197 cited
  • 2008Price‐increasing competition194 cited
  • 2004Programming and Advertising Competition in the Broadcasting Industry173 cited
  • 1977Institutional Structure and Program Choices in Television Markets161 cited
  • 2009

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ADVERTISING, COMPETITION AND ENTRY IN MEDIA INDUSTRIES*
150 cited

Cited by

  • 2017Digital Economics45 cited
  • 2019Freemium competition among ad-sponsored platforms32 cited
  • 2022Multidimensional Targeting and Consumer Response16 cited
  • 2019Signaling Through Advertising When Ad Can Be Blocked10 cited
  • 2024Whitelisting versus advertising-recovery: Strategies to overcome advertising blocking by consumers9 cited
  • 2021Personalized Versioning: Product Strategies Constructed from Experiments on Pandora9 cited