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Subsistence Marketplaces: Looking Back, Looking Forward

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References

2025Advances in Consumer Research13,264 cited
2012Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy222 cited
2006Voices Unheard: The Psychology of Consumption in Poverty and Development181 cited
2011Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia172 cited
2007Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers152 cited
2009Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing134 cited
2007Product and Market Development for Subsistence Marketplaces39 cited

Cited by

2020Street vending: transformative entrepreneurship for individual and collective well-being30 cited
2017What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up28 cited
2017Overcoming Institutional Voids in Subsistence Marketplaces27 cited
2018Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries19 cited
2017Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach through the Subsistence Marketplaces Approach15 cited
2021Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market

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2018Framing hybrid exchanges in subsistence contexts13 cited

2023Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs13 cited

2021Innovation in the subsistence marketplace: an analysis considering multiple concepts and approaches7 cited

2022The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam5 cited

2017Subsistence Marketplaces at the Confluence of Culture, Poverty, and Low Literacy: Materially Poor but Relationally Rich?5 cited

2018Reflections from a Periodic Market in Rural India4 cited

2019Through the pyramid: implications of interconnectedness in Africa4 cited

2025Sustainability in Subsistence Marketplaces and Beyond: Addressing Challenges Through the Bottom-Up Approach1 cited

2025Unveiling the unheard voices of low-income consumers in an emerging market1 cited

2019An organisational and consumer perspective on bottom of the pyramid (BOP) markets0 cited