SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Moderating Effect Of Product Market Competition In The Relationship Between Advertising Expenditures And Sales
16 references·2 citing·50 second hop
The Moderating Effect Of Product Market Competition In The Relationship Between Advertising Expenditures And Sales (2013)The Moderating Effect Of Product Market C…Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective (2010)Why Do Firms Invest in Consum…Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value (2010)Does advertising spending rea…The Direct and Indirect Effects of Advertising Spending on Firm Value (2009)The Direct and Indirect Effec…Does advertising create sustained firm value? The capitalization of brand intangible (2008)Does advertising create susta…Industry Product Market Competition and Managerial Incentives* (2006)Industry Product Market Compe…Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis (2005)Market Valuation Models of th…How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)How is Manifest Branding Stra…An investigation of the pricing of audit services for financial institutions (2003)An investigation of the prici…The Contribution of Changes in Advertising Expenditures to Earnings and Market Values (2000)The Contribution of Changes i…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…An Analysis of the Market Share-Profitability Relationship (1993)An Analysis of the Market Sha…Advertising, R&D Expenditures and the Market Value of the Firm (1993)Advertising, R&D Expenditures…Determinants of Financial Performance: A Meta-Analysis (1990)Determinants of Financial Per…Amortization Policy for Advertising and Research and Development Expenditures (1985)Amortization Policy for Adver…Product market competition and corporate advertising expenditure: Evidence from a natural experiment (2022)Product market competition an…The Impact of Marketing Expenditure on Firm Performance (2020)The Impact of Marketing Expen…Stability in Competition (1929)Moral Hazard in Teams (1982)Corporate governance, chief executive officer compensation, and firm performance (1999)The impacts of product market competition on the quantity and quality of voluntary disclosures (2010)Corporate suppliers and customers and accounting conservatism (2011)Proprietary Costs and the Disclosure of Information About Customers (2012)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)The Cross-Section of Expected Stock Returns (1992)Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Attracting Investor Attention through Advertising (2014)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Corporate capital expenditure decisions and the market value of the firm (1985)Management ownership and market valuation (1988)An Examination of Long‐Term Abnormal Stock Returns and Operating Performance Following R&D Increases (2004)An empirical investigation of the relationship between intellectual capital and firms’ market value and financial performance (2005)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Dividend Policy, Growth, and the Valuation of Shares (1961)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Tobin's $q$ Ratio and Industrial Organization (1981)Brand Values and Capital Market Valuation (1998)Too Little or Too Much? Untangling the Relationship Between Corporate Philanthropy and Firm Financial Performance (2007)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Effects of Corporate Social Responsibility on Corporate Financial Performance: A Competitive-Action Perspective (2015)Employer Image and Employer Branding: What We Know and What We Need to Know (2016)American Economic Review (2019)ESG activities and banking performance: International evidence from emerging economies (2020)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)The C-OAR-SE procedure for scale development in marketing (2002)Interventions to Break and Create Consumer Habits (2006)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Risk Reduction as a Managerial Motive for Conglomerate Mergers (1981)Relevance Lost: The Rise and Fall of Management Accounting (1987)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Innovation, organizational capabilities, and the born-global firm (2004)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1990Determinants of Financial Performance: A Meta-Analysis1,171 cited
  • 1993Advertising, R&D Expenditures and the Market Value of the Firm700 cited
  • 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
  • 2006Industry Product Market Competition and Managerial Incentives*517 cited
  • 1985Amortization Policy for Advertising and Research and Development Expenditures509 cited
  • 1993An Analysis of the Market Share-Profitability Relationship495 cited
  • 2009The Direct and Indirect Effects of Advertising Spending on Firm Value476 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 2003An investigation of the pricing of audit services for financial institutions198 cited
  • 2005Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis127 cited
  • 2010Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value125 cited
  • 2008Does advertising create sustained firm value? The capitalization of brand intangible115 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2000The Contribution of Changes in Advertising Expenditures to Earnings and Market Values109 cited
  • 2010Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective89 cited
  • Cited by

    • 2022Product market competition and corporate advertising expenditure: Evidence from a natural experiment13 cited
    • 2020The Impact of Marketing Expenditure on Firm Performance11 cited