Modern Approach to Teaching as University – Students Love the Real Problem

Abstract

This paper deals with our concept of teaching marketing at the University of Zilina – Faculty of management science and informatics. Our main educational goal toward the students is to teach them marketing approach and marketing way of thinking. The students work with real existing products. With study of market reality they try to understand strategic approaches. They work in teams. Single study groups deals with single products, which are direct competitors (e.g. Sony's PS4 and Microsoft's XBOX One…). At the end of the course students presents specific information and findings at a joint meeting. The results are also under discussion, which is necessary for a more comprehensive understanding of the market. Discussion results are generalized and confronted with theoretical knowledge. In our concept are crucial two factors: teamwork and the use of information-communication technologies that allow students to work better together. Our paper describes the concept of teaching the marketing course and its main meaning. Subsequently, we discuss a method of teamwork among students.

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