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Incorporating State Dependence in Aggregate Brand-level Demand Models
16 references·1 citing·48 second hop
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References

  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 2010A Control Function Approach to Endogeneity in Consumer Choice Models1,098 cited
  • 2011How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities460 cited
  • 2008Database Paper—The IRI Marketing Data Set448 cited
  • 2010State dependence and alternative explanations for consumer inertia368 cited
  • 1997Modeling Heterogeneity and State Dependence in Consumer Choice Behavior367 cited
  • 1999Investigating Household State Dependence Effects across Categories268 cited
  • 2009Do Switching Costs Make Markets Less Competitive?261 cited
  • 1990Untangling the Effects of Purchase Reinforcement and Advertising Carryover115 cited
  • 2006Observed and Unobserved Preference Heterogeneity in Brand-Choice Models97 cited
  • 2012Disentangling Preferences and Learning in Brand Choice Models78 cited
  • 1966Testing Brand - Switching Models77 cited
  • 2009Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data74 cited
  • 2007Estimating Disaggregate Models using Aggregate Data through Augmentation of Individual Choice

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61 cited
  • 1966Order and Homogeneity of Family Specific Brand-Switching Processes60 cited
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    • 2013Research Use of the IRI Marketing Data Set: Bibliography7 cited