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Mobile Advertising Acceptance Model: Evaluation of Key Effective Factors in Iran
13 references·0 citing·41 second hop
Mobile Advertising Acceptance Model: Evaluation of Key Effective Factors in Iran (2012)Mobile Advertising Acceptance Model: Eval…The Role of Behavioral Adoption Theories in Online Banking Services (2011)The Role of Behavioral Adopti…Modelling Factors Influencing Early Adopters’ Purchase Intention Towards Online Music (2011)Modelling Factors Influencing…Value-based Adoption of Mobile Internet: An empirical investigation (2005)Value-based Adoption of Mobil…Linking perceived value and loyalty in location‐based mobile services (2005)Linking perceived value and l…Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005)Factors influencing consumers…Encyclopedia of information science and technology (2005)Encyclopedia of information s…An investigation and conceptual model of SMS marketing (2004)An investigation and conceptu…Extending the technology acceptance model (2001)Extending the technology acce…Technology Use and Performance: A Field Study of Broker Workstations* (1999)Technology Use and Performanc…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Research Report: Empirical Test of an EDI Adoption Model (2001)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)How to Write Up and Report PLS Analyses (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry (2010)The Impact of New Media on Customer Relationships (2010)Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: Empirical evidence from China (2019)Marketing management: analysis. planning. implementation and control (2000)Permission-based mobile advertising (2002)An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Consumer Behavior in a Multichannel, Multimedia Retailing Environment (2010)Prospect Theory: An Analysis of Decision under Risk (1979)User Acceptance of Information Technology: Toward A Unified View1 (2003)Why people use social networking sites: An empirical study integrating network externalities and motivation theory (2011)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Factors influencing acceptance of technology for aging in place: A systematic review (2014)Information and Consumer Behavior (1970)Marketing Research (1970)E-satisfaction: an initial examination (2000)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)From Intentions to Actions: A Theory of Planned Behavior (1985)Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context (2009)Applying the Technology Acceptance Model to the introduction of healthcare information systems (2010)e-Government Adoption Model (GAM): Differing service maturity levels (2010)A thematic analysis of the most highly cited scholarship in the first decade of blended learning research (2013)Blended learning in higher education: Institutional adoption and implementation (2014)Algorithmic Government: Automating Public Services and Supporting Civil Servants in using Data Science Technologies (2018)
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2005Value-based Adoption of Mobile Internet: An empirical investigation2,084 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 2001Extending the technology acceptance model1,099 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 2005Linking perceived value and loyalty in location‐based mobile services660 cited
  • 1999Technology Use and Performance: A Field Study of Broker Workstations*559 cited
  • 2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model314 cited
  • 2005Encyclopedia of information science and technology276 cited
  • 2004An investigation and conceptual model of SMS marketing207 cited
  • 2011The Role of Behavioral Adoption Theories in Online Banking Services18 cited
  • 2011Modelling Factors Influencing Early Adopters’ Purchase Intention Towards Online Music8 cited

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