Figure/Ground: Cracking the McLuhan Code

Robert K. Logan

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Media, Communication, and Education Visual Culture and Art Theory Literacy, Media, and Education

Abstract

In this paper we explore McLuhan’s use of figure/ground, which plays a central role in his understanding of media and helps us to crack the McLuhan code. Keywords McLuhan. Figure/ground.

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1963The Gutenberg Galaxy: The Making of Typographic Man 1968War and Peace in the Global Village 2003Understanding Me: Lectures and Interviews 1997Culture Is Our Business 1987Letters of Marshall McLuhan 1925The New Education 1968The human dialogue; perspectives on communication

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