The Four Factors for Targeting an Attractive Market

Khaled Almgren

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

Abstract

Marketing is a key concept in any business. There are many aspects of marketing such marketing techniques. This paper focuses on how to target a market. This paper has defined four factors for targeting an attractive market, i.e. size of market, growth, stability, and competition that affects the business or firm to target an attractive market is analyzed using rational analysis. It aims to identify the positive effects of such factors in determining the target market. The study finds that such factors positively affect the process of targeting an attractive market.

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References

1972Principles of Marketing 2005Market Size, Trade, and Productivity 1991Better Stories, Not Better Constructs, To Generate Better Theory: A Rejoinder to Eisenhardt 1983The Market Mechanism as an Incentive Scheme 1997Managerial Incentives and Product Market Competition 2011Corporate Governance, Product Market Competition, and Equity Prices 2005Relationship between innovativeness, quality, growth, profitability, and market value 2004Market Size in Innovation: Theory and Evidence from the Pharmaceutical Industry

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