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The Four Factors for Targeting an Attractive Market
16 references·0 citing·55 second hop
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References

  • 1972Principles of Marketing5,598 cited
  • 2005Market Size, Trade, and Productivity2,866 cited
  • 1991Better Stories, Not Better Constructs, To Generate Better Theory: A Rejoinder to Eisenhardt1,874 cited
  • 1983The Market Mechanism as an Incentive Scheme1,504 cited
  • 1997Managerial Incentives and Product Market Competition1,178 cited
  • 2011Corporate Governance, Product Market Competition, and Equity Prices1,171 cited
  • 2005Relationship between innovativeness, quality, growth, profitability, and market value1,018 cited
  • 2004Market Size in Innovation: Theory and Evidence from the Pharmaceutical Industry971 cited
  • 2001Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products926 cited
  • 1994Integrating case study and survey research methods: an example in information systems899 cited
  • 2025Marketing: An Introduction843 cited
  • 2003Accrued Earnings and Growth: Implications for Future Profitability and Market Mispricing748 cited
  • 1989Income Distribution, Market Size, and Industrialization702 cited
  • 2005The Targeting of Advertising522 cited
  • 2002A Review of Data-Driven Market Segmentation in Tourism

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430 cited
  • 2005Market Size, Trade, and Productivity384 cited
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