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Retail Design: Color-Light Influence on Brand Identity-Image Perception
1 references·0 citing·6 second hopsampled
Retail Design: Color-Light Influence on Brand Identity-Image Perception (2013)Retail Design: Color-Light Influence on B…Color and shopping intentions (2003)Color and shopping intentionsAtmospherics as a Marketing Tool (1974)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Measuring Emotions in the Consumption Experience (1997)Exciting red and competent blue: the importance of color in marketing (2011)Store Atmospherics: A Multisensory Perspective (2014)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)
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  • 2003Color and shopping intentions448 cited

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