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A Laboratory Concept for Service Prototyping - Service Innovation Corner (SINCO)

Simo Rontti · Satu Miettinen · Essi Kuure · Antti Lindström

27 citations0/0 files storedServDes Service Design and Innovation Conference (ServDes)

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Service and Product Innovation Innovative Human-Technology Interaction Innovative Approaches in Technology and Social Development

Abstract

This paper outlines a new holistic approach to service prototyping; which supports different phases of the service design process. SINCO is a laboratory concept consisting of the environment and set of tools suitable for service prototyping. It can be conceptualized under the following five terms: Servicescape Simulation; Service Stage; Digital Touchpoint Toolkit; Rough Mock-up Crafting; and Teamwork & Documentation Tools. In SINCO; it is possible to study and analyze existing service journeys; visualize ideas and develop them quickly and evaluate concepts collaboratively. The technologies used in SINCO help studying service situations with quick simulations; reveal technological development opportunities through experimentation and enable setting-up of the desired service paths as substantial experience prototypes for testing and communicating.

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References

2013The Action Research Planner: Doing Critical Participatory Action Research 2011What Is Action Research?2007Prototyping and enacting services : Lessons learned from human-centered methods 2010Conceptualising Prototypes in Service Design

Cited by

2014Improving Service Processes Based on Visualization of Human-Behavior and POS Data: A Case Study in a Japanese Restaurant 2015Evaluating servicescape designs using a VR-based laboratory experiment: A case of a Duty-free Shop 2016Benefits of Service Level Prototyping 2014Experience Design in Digital Services 2013Learning through Action: Introducing the Innovative Simulation and Learning Environment Service Innovation Corner (SINCO)2015The Theoretical Landscape of Service Design 2020Relate North: Tradition and Innovation in Art and Design Education

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